LoveMachineinc.com SEO Analysis – Part 1, Overview

Putting LoveMachine On the Bench

You can read the whole Lovemachineinc.com SEO Analysis series here:
Lovemachineinc.com SEO Analysis – Part 1: Overview
Lovemachineinc.com SEO Analysis – Part 2: Keyword Analysis
Lovemachineinc.com SEO Analysis – Part 3: Competitive Analysis

Straight Shooter Labs is where we take a web business and put it through an SEO analysis, much like I do on a client engagement.

Our first analysis is for Love Machine, Inc. and no, it’s not what you think. Ever hear of the 3D virtual world of Second Life? The guy who started it, Philip Rosedale has a new startup, LoveMachine. His first goal is to create work group collaboration software that starts with a unique point of view on what makes teams work together well.

The name comes from decision making software Rosedale made at his company, Linden Lab, to decide what projects should be produced for Second Life. He had the notion that praise should be a good proxy for what needs to be done, so he made software that made visible when someone praised someone else. “Hey Sue, that was a cool solution to the problem.” He called giving praise in his system, “sending love.” The more “love” someone received, the more likely the program they were proposing would be made. He essentially made a reputation system for work.

He’s now creating a new company to make this reputation visible and useful for making decisions.

In terms of SEO, the team has made some good choices so far. For their marketing site, www.lovemachineinc.com, they’re using a content management system that works well for SEO if it’s setup properly: WordPress.

For their actual work site, www.sendlove.us, some pages are available publicly. For example, their public journal. Inspired by IRC, or Twitter (take your pick), it’s a list of people’s comments as the conversation scrolls by. The scrolling pages look embedded in a parent page. To get the scrolling effect, they’re not using Flash, nor are they using dreaded html frames. Instead, they’re using the jquery library which means all the text lives within search engine friendly <div> tags, even if it’s not being shown all at once.

Both domains can serve the same purpose of being visible in search engines: to entice customers near the top of the sales funnel to explore the LoveMachine (I just had to say that ) to see if it fits their collaboration needs. The marketing site is obvious, but sendlove.us is actual tire kicking. Potential customers can see what’s going on in the areas the company wants to make public. For this analysis, I’m assuming they’ll keep portions of sendlove.us public, so I’ll analyze both lovemachineinc.com and sendlove.us.

Coming up in future posts:

• Keyword analysis to determine what drives the most, qualified traffic.
• Competitive analysis. Given the top keyword upon which to optimize, see what their competitors are doing in order to develop a strategy to beat them.